Since 2019, Instagram's very own @shop has featured over 1,000 unique small businesses and the beautiful products they make. This year, it's not only @shop's 3rd birthday, but they've also hit 1 million followers!

To celebrate, they created a dreamy space right in the the Chelsea Triangle in NYC to highlight 13 of their favorite brands on Instagram....

The coolest part for us?
You guessed it! We were selected as one of those 13 brands!
With over 25 million brands on Instagram, it was an honor to be a part of this event.

Take a virtual trip with us to NYC and explore the @shop pop-up space....


Featured were "Zaria" sunglasses and Pastel Hearts Beaded Phone Charm.

Eva Chen, the Director of Fashion Partnerships at Instagram, wearing our "Zaria" sunnies from our new SS22 Collection. 


Thank you, @shop, for including Fifth & Ninth!