California Privacy Rights
California Privacy Notice
Effective Date: May 19, 2026
This California Privacy Notice supplements the information contained in the Fifth & Ninth Privacy Policy and applies solely to residents of California. This Notice is provided pursuant to the California Consumer Privacy Act (“CCPA”), as amended by the California Privacy Rights Act (“CPRA”).
This Notice describes:
- The categories of personal information we collect;
- The categories of sources from which personal information is collected;
- The purposes for which we use that information;
- The categories of third parties to whom we disclose, sell, or share personal information; and
- Your rights under California law and how to exercise them.
For additional information about our privacy practices, please review our full Privacy Policy.
Your California Privacy Rights
If you are a California resident, you may have the following rights, subject to certain exceptions under applicable law:
Right to Know
You have the right to request information regarding the personal information we have collected about you, including:
- The categories of personal information collected;
- The categories of sources from which the information was collected;
- The business or commercial purposes for collecting, selling, or sharing personal information; and
- The categories of third parties to whom we disclose personal information.
Right to Access
You have the right to request a copy of the specific pieces of personal information we have collected about you.
Right to Delete
You have the right to request that we delete personal information we collected from you, subject to certain legal exceptions.
Right to Correct
You have the right to request correction of inaccurate personal information we maintain about you.
Right to Opt Out of Sale or Sharing
You have the right to opt out of the “sale” or “sharing” of your personal information, as those terms are defined under California law. While Fifth & Ninth does not sell personal information for monetary compensation, we may share certain information with advertising and analytics partners for purposes of cross-context behavioral advertising.
Right to Limit Use of Sensitive Personal Information
You have the right to request that we limit the use and disclosure of sensitive personal information to certain purposes permitted by law.
Right to Non-Discrimination
We will not discriminate against you for exercising any of your privacy rights.
California residents may also designate an authorized agent to submit requests on their behalf. We may require verification of both your identity and the agent’s authorization, as permitted by law.
How to Exercise Your Rights
You may exercise your California privacy rights by contacting us through any of the methods below:
- Email: info@fifthandninth.com
- Do Not Sell or Share My Personal Information: https://fifthandninth.com/pages/data-sharing-opt-out
We will verify your identity before processing your request and may deny or limit requests where permitted by law.
We recognize browser-based opt-out preference signals, including Global Privacy Control (GPC), where required by applicable law.
Categories of Personal Information Collected
The categories below reflect personal information we may collect, disclose for business purposes, and in some cases share for advertising purposes:
- Identifiers — such as name, email address, phone number, shipping address, billing address, IP address, or account identifiers
- Commercial Information — such as order history, purchase activity, returns, and product preferences
- Internet or Electronic Network Activity — such as browsing behavior, interactions with our website, advertisements, or emails
- Geolocation Data — such as approximate location derived from IP address
- Financial Information — such as payment information processed through secure payment providers
- Audio, Electronic, or Visual Information — such as customer support recordings or submitted photos/reviews
- Inferences — such as preferences, interests, and shopping behavior
- Sensitive Personal Information — where applicable, such as precise geolocation or account credentials
Additional information regarding the sources from which we collect personal information and the business purposes for collection is available in our Privacy Policy.
Categories of Third Parties to Whom Information is Disclosed
We may disclose personal information to the following categories of third parties:
- Service providers (such as payment processors, shipping carriers, ecommerce platforms, IT providers, and customer support tools)
- Analytics providers
- Advertising and marketing partners
- Fraud prevention and security providers
- Financial institutions
- Legal or regulatory authorities
Sale / Sharing Disclosure
Fifth & Ninth does not sell personal information for monetary consideration. However, we may “share” personal information with advertising and analytics partners for purposes of cross-context behavioral advertising under California law.
Retention of Personal Information
We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Notice, including satisfying legal, accounting, tax, or reporting obligations.
Sensitive Personal Information
We use sensitive personal information only as reasonably necessary to provide requested products or services, comply with legal obligations, prevent fraud, or maintain security.
Notice of Financial Incentives
We may offer discounts, promotions, loyalty programs, SMS or email marketing incentives, or similar programs that involve the collection of personal information.
Participation in these programs is voluntary, and you may opt out at any time. The value of your personal information is reasonably related to the value of the incentive or benefit offered.
Additional terms and conditions for promotional or incentive programs will be provided at the time of participation.
Categories of Information Shared and Third-Party Recipients
| Category of Personal Information | Categories of Third-Party Recipients |
|---|---|
| Identifiers | Analytics providers, advertising partners, cloud service providers, payment processors, fraud prevention providers |
| Commercial Information | Analytics providers, fulfillment partners, payment processors, fraud prevention providers |
| Device Information & Online Activity | Analytics providers, advertising networks, cloud service providers |
| Geolocation Data | Analytics providers, advertising partners, fraud prevention providers |
| Financial Information | Payment processors, fraud prevention providers |
| Audio / Visual Information | Cloud service providers, customer support providers |
| Inferences | Analytics providers, advertising partners, cloud service providers |
